Gallery

In this project, I worked with the regional executive office and the director and manager of communications to create concepts, finalize a design and set up files for print and production. In addition, I worked with our printing vendor to ensure color, size, resolution, file type and print medium was exact to specification and the products were delivered and installed at all 160+ locations in the province of Ontario. I worked with our regional offices and management to ensure all products were installed in a consistent manner to create a uniform experience for our guest and stakeholders. This branding project was part of a modernization project to illustrate our core values within the organization. We used a balance of English and French in the design, collaborating with our translation team to ensure equitable representation of both Official Languages of Canada. Based on the response for this project we created variations of the original design for the branches within the organization to provide consistency in the hierarchy of Service Canada – Ontario Region.

In this project I established a color palette, typography & branding guide, printed stationary and digital templates for the organization to ensure consistent usage of the products for future purposes. We made sure this branding guide did not conflict with our Federal Identity Program which establishes the branding rules for the parent organization.

Skills

• Graphic Design (Drafts to Final)
• Typography (Illustrator)
• Layout Design for Large Print
• Print Setup (Photoshop)
• Branding (Full Guide)
• Communications Template Design