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Work

Street Dreams Autosport Branding & Marketing Design

Gallery

One of my most immersive projects was the work I did for Street Dreams Autosport. This company was looking for a creative to help them launch their company as a professional and trusted contender in automotive customization. I worked with them to provide a combination of services, including their logo design, physical branding production (stickers/decals/posters/vinyl automotive decals), clothing/uniforms design and production, photography and creating graphic social media content, promotional material and signage. I have a keen interest and love for custom cars so this project was quite enjoyable!

After finalizing the design and setting up files for the vinyl decals, I produced vinyl decals to be used as branding products on the vehicles in the photoshoots. I used an industrial vinyl plotter with weeding tools and cutting mats. I also created heat press vinyl decals for uniforms and promotional clothing using a commercial heat press. In addition to the decals and clothing designs I created a large scale sign for the storefront and installed it on a light box above the garage entrance.

Skills

  • Logo Design (Illustrator)
  • Vinyl Decal Design (Illustrator)
  • Vinyl Decal Production (Vinyl Plotter/Signage Maker)
  • Heat Transfer Vinyl Production (Heat Press)
  • Photography (DSL-R)
  • Photo Retouch (Photoshop)
  • Photo Editing (Lightroom)
  • Graphic Design (Photoshop)
  • Signage Installation